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Actual Marketing Opportunities

11 October 2009

I have recently observed different scenarios in the everyday business world that created huge marketing opportunities for the businesses involved. Here they are. Let me know what you think should have been done by each business owner.

Story 1: A small coffee shop along Route 62 in the small Karoo just outside Barrydale. A group comes in to order take away home made soup and rolls to drink in the car. They were in a hurry. They relax in front of the log fire and wait for their order. When it comes the soup is steaming hot and smells divine and the bread rolls have just come out of the oven. They pay for the food and get up to leave. The one lady slips and drops her cup on the floor next to our table sending the contents flowing across the floor. She was so embarrassed by her actions that she scoops up the cup with no more than a 1/3 of the original volume and hurries out of the store.

What does the shop owner do?

Story 2: We were standing in the queue at the Kite Festival this past weekend waiting to pay our entrance fee. The family in front of us was not aware of the fee and did not come financially prepared. They have enough for the 3 adults and two of the four children. They are short just R10.

What does the cashier do?

Story 3: I was sent to the shop today to buy some sliced sandwich meat from the local supermarket. Me in my ignorance and lack of sliced meat purchasing experience buy a precut pack with a variety of meats. The lady at the till has some problems with the till slip and I fail to bring one home. My wife identifies the meat as not the type the children like so we need to take it back. I arrive at the store with the package but no slip or proof of purchase.

What does the store manager do?

Let me know your thoughts. Actual answers later this week.

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3 Comments leave one →
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