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What is Customer Service?

1 April 2009

The error a lot of small businesses do is to tell others what they do. Now this may sound like an obvious thing to do, but it often alienates your customers with your information before you have even asked the question about what they need or want.

A lot of websites I visit are like this: they offer lots and lots of dazzling information about a lot of stuff that I do not need or want and I get lost in the first 20 seconds and go elsewhere.

Take a few minutes to visit your business premises, website, business card and logo as an outsider. Look at the branding with fresh eyes and ask the simple questions: Does it say what it should? Does it inform and educate before it sells? Does it work?

The old saying of “I do not care how much you know, until I know how much you care” is so true to building customer loyalty. How much do you care for your customers before you care for your business?

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